Marion Gropen’s Blog: Publishing for Profit

Marion Gropen is one of the pros on the Yahoo Self-Publishing group that consistently has good, down to earth, tested advice. Check out her blog at

An article that caught my eye today was What is  a Publisher?    She tells us what wise authors need if we plan to self-publish:

  • A block of ISBNs (10 for about $200 from Bowker-the more you buy, the cheaper by the each)
  • Book design skills 
    • Graphic design for the cover, a marketing skill
    • Interior design of typesetting and layout
  • Editing, copyediting, and proofreading
  • Marketing skills and strategies for appropriate audiences
  • Distribution channels for appropriate markets
  • Industry and market expertise

If you want to be a publisher, you need to have these skills or be able to contract for them. Marion is also associated with Wexford Press ( a printing company) that can be your source for some of these these skills. 

A traditional publisher pays you for the rights to spend their capital on producing your book, selling it for you, and distributing it for you .  If you are the publisher, then obviously, you are spending your own capital.  Before you put a lot of your own capital with the blood, sweat and tears that you have put into your manuscript, do some research.  Remember that the more of your time and effort you spend to produce your book and sell it, the less time you have for writing the next one.  Make sure that you understand what a contracted service will do for your money and what is still up to you to accomplish.

If you are considering self publishing, do consider joining the free Self-Publishing yahoo group where you can ask questions and get the benefit of others’ experiences, good and bad.  

This entry was posted in Publishing. Bookmark the permalink.

2 Responses to Marion Gropen’s Blog: Publishing for Profit

  1. Thank you for the link, and for the compliments.

    The SPAN list, where John Culleton of Wexford Press, JC Simonds of Beagle Bay and I volunteer as listmoms is intended to help small and self-publishers survive. I’m glad to see that you think it’s helpful.

    (NB: none of the listmoms has a professional relationship with any of the others — we’re friends, of course, but the association goes no further than that.)

    As for finding a niche, I think of it more as writing for your readers. Figure out who your ideal reader is. What he/she does besides reading your book, and why he/she would want to read your book. Then write more of that, or find a way to improve your delivery of it. While you’re doing this last draft, weave in “hooks” on which to hang your publicity efforts.

    Your niche will take care of itself, when you’re writing for a particular audience, and when you know where that audience can be found.

    Or so it seems to me.

  2. As a long time lurker on the SPAN list, I can say that Marion, John and JC are very helpful, generouos (and patient) teachers. By all means, learn from the folks ahead of you on the path.